Android, the most used mobile OS in the world, seems to be slowly losing some of its foothold in Europe, while its position in the U.S. remains strong.
Europeans Switching to IOS
For the quarter ended July, Android saw its share of the smartphone market drop by a worrying 4.1 percent compared to the same period last year in Italy, Spain, France, Germany, and the UK, five countries considered to be its top markets in Europe. However, the changes were not the same in all the countries, as Android’s share fell by 8.7 points in Germany, 5.4 percent in France, but only dropped 1.5 points in Italy. In Spain, Android actually gained almost a full point.
By contrast, in the U.S., Android grew by 1.7 points to 65.6 percent compared to the same period last year. The situation is reversed when it comes to iOS, which grew by 2.5 point in Europe, but lost 1.3 percent of its market share in the U.S.
Trends Across the World
The U.S. seems to be the exception, as the rest of the world shows the same tendencies as Europe. In China the share of Android’s smartphones fell by 5.5 points, while iPhone’s share increased by 5.9 percent. While over saturation slowed down China’s smartphone market significantly, the iPhone is still a hot commodity as Apple stated sales more than doubled to $13.2 billion in Greater China.
In Australia, Android’s share plummeted a whopping 10.5 points, while Apple’s share simultaneously soared by 7.9 percent in Australia. In Japan, the situation is nearly identical, as Android’s lost 7 points, while Apple gained 6.3 percent.
The reason for the difference in the U.S. market can be partially explained by the fact that user groups for Apple and Android are much strongly defined in the U.S. than in the rest of the world. Also, a change in carrier usually occurs much less frequently in the U.S. than in Europe, due to more restrictive contracts and other inconveniences.