Bridgeline Digital Inc. (NASDAQ: BLIN) is increasing the option of products available under its iAPPS product line. In the latest move, the company has announced the launch of iAPPS Pro, which is based on its award-winning 2015 CODiE platform.
For Bridgeline Digital Inc. (NASDAQ: BLIN), the launch of iAPPS Pro is a case of moving quickly to strike the iron while it is still hot. The company said that it was targeting nimble enterprise and mid-market companies with the iAPPS Pro.
For background, iAPPS is a web experience management system that supports a range of functions that include content management, e-commerce capabilities and integrated marketing automation. As such, Bridgeline is hoping that companies and retailers will fall for its SaaS tool, which promises to transform their digital work environment.
According to Bridgeline Digital Inc. (NASDAQ: BLIN), companies who take advantage of its iAPPS Pro will benefit from great operating efficiency that is achieved through what it calls repeated functionality.
Bridgeline’s CEO, Ari Kahn, added that in iAPPS Pro they have created a world-class web technology that renders a set of flexible modules that fits the needs of a wide range of companies. He also revealed that iAPPS platform as a result of years of investment in creating repeatable building blocks.
Focus on underserved market
A key point that Bridgeline Digital Inc. (NASDAQ: BLIN) can be seen trying to drive is that that its iAPPS Pro is a product that seeks to offer technology relief to underserved markets.
Revenue opportunity for Bridgeline Digital Inc (NASDAQ: BLIN)
According to CEO Kahn, the launch of iAPPS Pro effectively triples their addressable market opportunity. As such, if the product sees strong demand, Bridgeline hopes to see a significant boost to its topline with the effect being felt on its bottom-line.
What transpired in the latest quarter?
Bridgeline Digital Inc (NASDAQ: BLIN) posted adjusted EBITDA of $25,000 in its F2Q2016 ended in March. That indicates an improvement of $1.2 million over the same period a year ago. The company registered revenue improvement across almost all its operating segments.