Can This Award Generate More Business For Limelight Networks, Inc. (NASDAQ:LLNW)?


Limelight Networks, Inc. (NASDAQ: LLNW)’s product called SmartPurge has put the company on the map in a special way. SmartPurge has won the 2016 Global Business Excellence Award that goes to outstanding new product/service. The way the management of LLNW is talking about the award makes you feel that they believe it could be a catalyst in the demand for SmartPurge.

The latest award on SmartPurge marks the second time that a product created by Limelight Networks, Inc. (NASDAQ: LLNW) has been recognized for the business excellence award.

But what’s Limelight’s SmartPurge all about? The product targets the business market and it helps with immediate removal of unwanted digital content.

Using Limelight’s SmartPurge, an organization can immediately delete a wide range of digital content ranging from incorrect pricing details to bad software. The immediate removal support ensures that an organization is able to avoid serving wrong content to the end-users.

When content is updated wrongly, it can cause lasting damage on the reputation of a company. Therefore, Limelight Networks, Inc. (NASDAQ:LLNW) is bringing SmartPurge to businesses as a tool they can count on to instantly take down the content that would want to share with the end user.

Limelight’s SmartPurge is able to delete more than three terabytes of data in less than five seconds. Therefore, while there may be a plethora of content removal tools out there, SmartPurge is special in the way it acts quickly to remove inaccurate content. Additionally, the tool provides instant confirmation to the user that the targeted content has been deleted.

Rigorous vetting

The reason Limelight Networks, Inc. (NASDAQ: LLNW) is feeling excited by the selection of its SmartPurge for the business excellent award is that the process of selecting submissions for awards is rigorous. Some of the key areas that the panel of expert judges look into when selecting winners for the award are innovation, customers, community benefit and financial results among others.

The recognition for business excellence award should drive user interest in Limelight’s SmartPurge.

How Limelight Networks, Inc. (NASDAQ: LLNW) fared in 2Q

Limelight Networks, Inc. (NASDAQ: LLNW) generated revenue of $43.56 million and posted EPS loss of $0.01 in 2Q2016. The company beat both topline and bottom-line expectations for the quarter. However, the topline figure dipped 0.5% YoY.


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