Demand Media Inc (NYSE:DMD), the Santa Monica based content and internet services providing firm disclosed recently that it had tied up with Electus which through its subsidiaries, offers a wide range of digital content and distribution services. The tie up between the two firms is geared towards setting up a strategic partnership which would help the two firms forge a much larger advertisement portfolio.
Elecctus Ad Content Gets Access To Humour Sites Of Demand Media
As part of the deal, Elecctus, through its 100 percent owned subsidiary Electus Digital will provide high end and exclusive content which would be used in Demand Media Inc (NYSE:DMD) run Cracked.Com website. The content would be used across all the platforms of both the companies’ online properties, leading to one of the larger online content providers for the humour based websites. The two firms as part of the binding agreement have come to understanding that the unique brands associated with their two operations would be maintained sacrosanct.
Explaining the synergies and added benefits of marrying their online content with the online advertising knowhow of its partner, Demand Media Inc (NYSE:DMD) executive vice president of media Stewart Marlborough has been quoted to have said that, “Cracked has proven itself to be the leader in creating unique content that our users love to share, and our audience has awarded us the People’s Choice Webby for ‘Best Humor Site’ for the last two years. This partnership gives Electus Digital access to this influential, highly engaged group of users and lets us leverage the company’s digital advertising expertise while we continue to focus on providing the best consumer experience.”
Electus Digital hopes to leverage the huge captive audience on some of the country’s most popular humour websites to create and monetize new marketing events and activities which would provide best return on investments for paying advertisers.