Fashion Supports Breast Cancer Awareness Month


US president Barack Obama officially announced October as the month of National Breast Cancer Awareness. Worldwide, it comprises of 30% of all cancers, especially in women. This poisonous disease is not only striking relatively young women at alarming rates, but also male military service members and their dependence are at risk.

This deadly cancer touches our lives every day, leaving impact on us in some or the other way. Perhaps what the world can do is to support the research efforts to battle against the disease. The fashion world has been added to the list of one of the key helpful donors towards contributions, reason, root, and support that can be made possible with openhanded assistance.

Merchants are providing special collections in celebration of the charitable event. Black market and White House invites people to view the collection and shop on Oct 4. Customized bracelets, tees, earrings, and necklaces are to be displayed, giving a ray of hope to those affected by this deadly disease. On Thursday, retailers will offer 15% off on the items and the net profit will be going to the Living beyond Breast Cancer, a non-profit organization. The kind hearted retailers are proud to declare that they’ve donated nearly $2million since 2004, bringing back life of 350,000 patients who have been diagnosed with cancer.

Ann Taylor, American retail chain store that offers high quality and chic women’s clothing, including bridesmaid dress, sweaters, suits, pants, blouses, and many more is making a difference in the combat breast cancer disease. Buy AT Cares Card for just 25 dollars and get a discount of 20% for the total amount of $100 and 25percent and above for purchase over $100 with the card. This discount is going to continue throughout October, with all the buys having 90 percent of the total profit going for the charity. The clothing lineup is also offering Evelyn Lauder collection, featuring finest jewelers and accessories, such as gorgeous necklace or earning set. 65% of the net income from either of these pieces or both will contribute to Breast Cancer Research Foundation.

Cache, a specialty retailer of women’s apparel and accessories is going pink for this month. It is offering limited edition of lovely scarf, key chain, and tee- all in pink and the amount will go to research foundation. The pink collection is definitely going to suit everyone’s lifestyle with the amount of purchase price going for the support of cancer prevention and care.


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