Twitter Inc (NYSE:TWTR) has come up with a new live video app that specifically targets television viewers. The launch of the TV app is a continuation of efforts by Twitter to boost its subscriber and revenue growth by increase the way people interact with the platform.
No TV subscription
Twitter’s TV app is compatible with Amazon.com, Inc. (NASDAQ:AMZN)’s Fire TV, Apple Inc. (NASDAQ:AAPL)’s Apple TV and Microsoft Corporation (NASDAQ:MSFT)’s Xbox One. The app is available free of charge to everyone and it doesn’t require you to have a Twitter account to enjoy using it. However, Twitter would wish you create an account so that you become an active subscriber on its platform.
With Twitter Inc (NYSE:TWTR)’s TV app and the compatible streaming devices, you can watch live curated TV content on your large screen without the usual TV subscription. Twitter is rolling out its TV app just when the NFL games are set to begin this week. Users of the app will access 10 NFL games and content from other providers such as Pac-12 Networks, the NBA and MLB Advanced Media among other partners.
For those using Apple TV, Twitter has made it possible in its TV app to watch live side side-by-side with tweeted video clips.
Pressure to grow user and revenue metrics
Can Twitter Inc (NYSE:TWTR) be everything to everyone? Twitter is under pressure from investors to grow its subscriber and revenue numbers. Though the company is banking on innovation to fuel its growth and has launched a number of products to entice new users and cause existing ones to be more active on the platform, there is little to show for it.
In 2Q2016, Twitter reported revenue growth of 20% to $602 million, continuing a decline in topline growth and revealing a company marred in multiple struggles. As for subscribers, despite all its efforts Twitter only added 3 million new users, thus pushing its total user count up only 1% to 313 million.
Those are signs that Twitter Inc (NYSE:TWTR) still has a long way to go to impress its subscribers, advertisers and investors.