Atlanta, GA – Scibility Media – 10/20/2014.
This article discusses two companies that recently received awards: Marin Software Inc(NYSE:MRIN) and Rally Software Development Corp(NYSE:RALY)
Marin Software Inc(NYSE:MRIN) was recently award the top prize for Best PPC Management Software at the US Search Awards. PPC, which stands for pay-per-click, relates to a specific search result on search engines like Google through which companies can be listed at the top of a list for specific keywords. However, every time a link is clicked on that search result page, the company that is listed must pay a fee. As a result, this type of targeted lead generation poses a risk for certain companies. Marin Software’s award signifies that they’re able to minimize the risks posed to their clients. Marin Software also offers social media advertising solutions to its customers, a key element of integrated digital marketing.
Rally Software Development Corp(NYSE:RALY) is a cloud-based solutions company that offers customers the ability to manage Agile software development activities. The Boulder-based company was recently recognized by B Labs in its B Corp Best for Workers List. Specifically, Rally was recognized for its job creation, which had a positive impact on the workforce. The company’s commitment to its employees resulted in the award.
Treating employees with respect and goodness results in high retention rates for talented individuals. Not only that, but Rally is also located in an area where creative individuals wish to live: a highly liberal, socially conscious area of the country where recreational laws are lax and individuals are expected to enjoy their lives away from work. Rally’s ability to retain its employees should lead to increased productivity and higher revenues.
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