Immersion Corporation (NASDAQ: IMMR) has partnered with Cannes Lions to showcase its innovative technology at this year’s Cannes Lions festival of creativity in France. The event began on June 18 and will run through June 25, thus giving IMMR ample to time to meet many potential clients.
Immersion Corporation (NASDAQ: IMMR) said it would add its innovative sense of touch technology to selected advertising campaigns at the exhibition of creative works under the banner of The Work. Advertising campaigns shortlisted in The Work view for the Lions Award.
Showing for the best
The reason IMMR is excited about showcasing its technology at Cannes Lion’s global event is that it brings together the “best of the best” in the world of branded communications. Featuring at the Cannes Lions festival alone is expected to elevate the profile of IMMR considering that the event is dedicated to recognizing cutting-edge creative works.
In specific, Immersion Corporation (NASDAQ:IMMR) will be taking advantage of the Cannes Lions festival to show off its haptic touch technology for advertising campaigns.
Officials of Lions Festivals already noted before the event kicked off that they were thrilled to have IMMR in the house. They particularly singled out the opportunities that haptic touch technology could unlock for players in the branded communications industry.
IMMR’s haptic technology is a kind of innovation that is designed to bring out the full experience of touch, sound and sight in mobile content. As such, it is woven around creative fully engaging brand marketing campaigns. With the intensifying competition across various industries, IMMR could trigger massive interest in its haptic touch technology.
Significant improvement for Immersion Corporation (NASDAQ: IMMR)
According to Immersion Corporation (NASDAQ: IMMR)’s officials, recent campaigns built around its haptic technology have been shown to generate significant improvement in terms of consumer engagement. Those improvements have particularly been more profound when the technology is leveraged into mobile content.
After the Lions Festival comes to a close, investors will be watching keenly to see if there will be new business flowing to Immersion Corporation (NASDAQ: IMMR).